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Joan Kroc, who died i
zhouyueyue zhouyueyue (zhouyueyue)
Free Member · Join Date: 1 Aug, 2018 · Posts 40
8 Aug, 2018 · #1
(1888PressRelease) Mobius image recognition technology is being used in a national Got Milk锟?ad campaign. The ad features "The Hills" reality show star Lauren Conrad and is being produced by Deutsch Kareem Abdul-Jabbar Jersey , A Lowe and Partners Company, which is the creative agency for the Body by Milk锟?campaign funded by America's Milk Processors.

Readers can take a photo of the Lauren Conrad ad (image embedded below) using a cell phone and then send that image as text or email to a special web address. They'll then receive a reply message allowing access to premium content - in this case exclusive video from the ad photo session.

The ads featuring Ms. Conrad appeared in USA Today beginning June 17th, and will continue to run throughout the summer in magazines such as People Magazine, Rolling Stone, Girl's Life and Teen Vogue. Instructions in the ad concisely explain how to use a mobile phone to receive the premium content.

"The beauty of the Mobius approach in this application is multifold," said Aram Kovach, CEO of Mobius. "First John Henson Jersey , our youth are very phone-savvy, they're willing to explore new avenues for using their mobile phones, and this ad is targeted at young women. Secondly, Mobius bridges the gap between print media and electronic media, which is always a challenge for marketers. Mobius does that without making the print media irrelevant. In this case users need the ad image to make it work. Mobius actually ads value to the magazine and the ad placement by expanding their offerings, lifespan, and reach."

About Mobius
Mobius is a sophisticated object image recognition engine that is available via any mobile phone. The unique Mobius technology engages consumers with brand messages and value-adding services.

Mobius is fun and easy to use: An individual captures a particular image using a common Jabari Parker Jersey , camera-enabled cell phone, then sends it to a specified web address or short code. Mobius then returns a variety of branded messages, images, prizes, coupons or other information.

The sent image can be of a magazine print ad, television ad, packaging Glenn Robinson Jersey , retail display or other branded image. When the image is sent to the special web address, the brand can respond directly to that consumer with virtually any type of marketing communication or continuing engagement. Mobius works across all carriers and all camera cell phones, and requires no apps or software downloads.

About CompEx, Inc. CompEx, Inc. provides comprehensive integrated web solutions to solve the complex connectivity problems facing today's organizations. Privately held and based in Columbus, Ohio, CompEx Giannis Antetokounmpo Jersey , Inc. is a privately-funded company formed in 1992 as a technology brand of global invention and visionary mechanics mining future solutions for new business ventures. We specialize in interactive mobile marketing, web and mobile application development, business intelligence, infrastructure security, and digital data management. Our innovative thinking, knowledge and systematic work methodology enable us to provide our customers with timely and highly effective solutions.

For more information about CompEx, Inc. Eric Bledsoe Jersey , contact our US Headquarters (877) 829-0536 or visit mobius-technology-part-of-national-milk-advertising-campaign-pr-218560

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The man who turned a popular California hamburger stand into the McDonald's global fast-food empire is having a posthumous Hollywood moment.


Michael Keaton plays Ray Kroc, a hard-drinking, somewhat desperate middle-aged milkshake equipment salesman who 60 years ago out-hustled the McDonald brothers to gain control of their namesake brand in The Founder, which is opening in US movie theaters on Friday.


Kroc, who died in 1984, convinced Richard and Maurice McDonald to let him franchise their clean, quick-service restaurants that helped end the US carhop era. He then wrested so much control over the brand that the brothers agreed to be bought out in 1961 for $2.7 million.


"I'm drawn to stories about polarizing D. J. Wilson Jersey , difficult men," said screenwriter Robert Siegel, who also wrote The Wrestler.


"Keaton is good at that oily charm," Siegel told Reuters.


The film closes with the bombshell allegation that Kroc cheated the McDonald brothers out of what would have been a massive annual royalty payment.


The McDonald brothers' survivors, who struck a rights deal with the film's producers, have made that charge. However, it was not confirmed by other sources or in media interviews with the brothers themselves Cheap Milwaukee Bucks Jerseys , whose major complaint appeared to be Kroc's appropriation of the McDonald's founder title.


McDonald's Corp declined comment on the issue.


The Founder arrives on screens on the heels of Ray & Joan: The Man Who Made the McDonald's Fortune, a 2016 book by journalist Lisa Napoli that turns the spotlight on Kroc's third wife.


Joan Kroc, who died in 2003, lived lavishly while using Kroc's billion-dollar fortune to promote causes sure to have sent her husband, a pro-business conservative who supported former US president Richard Nixon, spinning in his grave.


Joan supported addiction research, awareness and treatment through gifts to major universities and facilities such as the Hazelden Foundation and the Betty Ford Clinic.


Other major recipients include the Salvation Army Vin Baker Bucks Jersey , National Public Radio and the Ronald McDonald House Charities.

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